Website Strategist (Remote Positions/Work from Home)

Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!

Impact In This Role
Fictiv is seeking a Website Strategist to oversee and manage all fictiv.com website content. Your goal is to develop an encompassing content strategy, site architecture, and user experience to drive visibility, engagement and acquisition with our audience. In this role you will be highly analytical but are also able to flex the right brain, offering creative solutions to challenges discovered through quantitative and qualitative data. You’re an excellent storyteller, proactive project manager, and have a passion for delighting customers through digital experiences.

You will report to the Sr. Digital Marketing Manager.

What You’ll Be Doing
Develop and execute website strategies to optimize the fictiv.com site for conversion.
Build a system of measurement to monitor and deliver improved performance while creating a cadence for sharing actionable insights with stakeholders.
Oversee and evolve website optimization to improve user experience using a/b/multivariate and user testing to inform changes.

Work hand-in-glove with our Sr. Website Developer to bring an exceptional website experience to life.
Collaborate closely with content, product, and other members of the marketing team to ensure the website is a robust tool for demand generation as well as an optimized resource for our target audiences.
Partner with our Platform & Design team to ensure a seamless experience flow from website to order.
Excellent understanding of UI/UX design with the applicable project management expertise to bring those experiences to life.
Ensure website content is brand compliant and consistent in quality and tone of voice.
Desired Traits

Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science or Communications.
Minimum of 5-8 years of experience leading website strategy in digital marketing or website optimization.
Experience building and leading website initiatives from start to finish.
Data analytics certification is a plus.
Expert in conversion rate optimization and a/b/multivariate testing to improve lead generation, sales pipeline, and revenue.

Strong knowledge of the following: Google Analytics, Tag Manager, Data Studio, as well as website optimization and personalization tools (e.g. Hotjar, Google Optimize).
Experience with website ABM tools (like 6sense) or content intelligence platforms (like PathFactory) a plus.
Experience working with WordPress is a plus.
Experience building and managing a chat tool (preferably Drift) is a plus.
Experience working with various levels of the organization including technical and non-technical stakeholders.
Ability to travel 0-10% annually in the U.S. for team meetings, offsites, etc.

Perks and Benefits
Competitive medical, dental, and vision insurance
401K plan
Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
Annual Education stipend
Parental leave programs
Paid volunteer days
Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
And much, much more!

Fictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:

Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wyoming (WY)

Interested in learning more?  We look forward to hearing from you soon.

About Fictiv

Our Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.

This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.

We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.